Harvey Water Softeners required a suite of short films to cover some of the great features of having a hard water softener in your home. Here is an example of one of them: a short film which describes just a few of the beauty and wellbeing benefits.
As filming was limited to one location (head office of the company), we adopted the approach of filming our Harvey Water Softener employee in front of a green screen. This enabled us to add motion graphics and text to reinforce the message, and adopt an aesthetic approach which adheres to the product.
Client: Harvey Water Softeners
Format: Video for web