EMAS Ambulance Shift

The Brief

Filmed two days before Christmas, we were asked to produce a fly-on-the-wall documentary style account of a day in the life of an East Midlands Ambulance Service crew.


Our Approach

It was important to show the urgency of the job, and an honest reflection of the challenges faced by our ambulance men and women. Using GoPro cameras and a single camera operator enabled us to capture the events without intrusion and in a sensitive manner. We were also able to include the original recordings of the call outs and sync them with our footage of the responses.


Client: East Midlands Ambulance Service

Format: Video for web

Duration: 4:03

“Reel Media work brilliantly to a brief, produce films of the highest quality and have a sensitivity which ensures that they get the best out of the people being filmed.”

Rob Hill, Head of Media Relations - Greater East Midlands Commissioning Support Unit, NHS

Our Clients