Diversity & Inclusion
Unique Perspectives. Powerful Ideas.
Capital One aspire to create the best experiences for their associates and our customers. This begins with a commitment to build and foster a diverse and inclusive culture where every voice is heard and every voice matters. Our task was to produce a short film to express this stance.
Concept Development Video Production Post-Production
The Finished Result
Behind the Scenes
Our challenge was finding a look that represents the spectrum of Capital One's UK associates with integrity, while also reflecting the shared mantra, of 'powered by perspective'. We wanted to celebrate the different ethnicities, sexualities, genders, languages, cultures and other unique perspectives while also highlighting the togetherness and collective spirit of Capital One's associates.
We elected record our talent's voiceover separately to their footage - and use this as a narration over their respective shot. We also went for a monochrome look when it came to the colour grade.
Everyone has their own story. The feeling was that by separating the voice from the visual, we would allow our audience to accept the unique perspective of the person they are looking at, but also understand that it's our unique perspectives that can be shared - to create a common belief. Separating what we hear from what we see, in this way, is designed to highlight that juxtaposition.
The black and white look enabled us to create a further sense of unity. The pride flag appears in full colour, as do the faces towards the ending of the film; this was a creative decision made to assist the theme that it's our unique perspectives which bring us together.
"I LOVE IT. I absolutely love how you’ve edited it – the colours, the music, it’s fantastic. Love it, amazing work."
Senior Instructional Designer, Capital One