The Barista School
Back to school with the 'unashamed coffee geeks'
200 Degrees are specialist coffee roasters with a number of coffee shops across the country. We identified our main objective: To showcase 200’s expertise and passion for all things coffee. We wanted to not only advertise the barista school but also emphasise 200's brand identity and culture as a whole - which is one of expertise and passion for all things coffee. After all, 200 are self-described as ‘unashamed coffee geeks’.
Concept Development Video Production Strategy
The Finished Result
Behind the Scenes
Take a sneaky peek at how we developed our concept and delivered for 200 Degrees...
We spent time identifying our main goals for the film. Ultimately, it's about getting people interested in the barista school course - but we wanted to take it further. We developed a narrative that would firstly do its job - which was to shout about the fantastic barista school - and secondly, promote the culture and philosophy of this growing brand.
In the end, we supplied 200 Degrees with a main promotional edit for the barista school, along with several short 'teaser' edits for social media, which have been highlighted as 'highly effective' by the client.
“From the moment we sat down with Ben and his team we knew we were in safe hands. We’ve had high engagement on all the videos, where we’ve found them particularly effective on our social media channels, and they’ll soon be on our new website.”
Marketing Manager, 200 Degrees